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Case study: HARRINGTON CREATIVE COUNSELING
Perfecting a Private Practice
When Shellee Harrington of Harrington Creative Counseling came to us, she was entering her seventh year in private therapy practice. Shellee was a successful self-taught marketer with a popular blog and enough clients to fill her schedule. So it alarmed her to see that her website wasn't showing up in searches the way it used to, and she was noticing a decrease in calls. It seemed like the methods that had worked so well for her in the past just weren't working anymore.
The search ranking issue was obviously a problem for Harrington Creative Counseling, but there was one other challenge that had been nagging at Shellee lately. After several years in practice, she felt like she finally understood who she was as a therapist and what kind of clients she really loved working with. So how could her online presence attract those clients, so she could fill her schedule with the kind of work that challenged her and fulfilled her passion for helping others? She knew it was time to rebrand, but didn't know where to begin. Her website had worked well to get her practice up and running, but it no longer felt like an accurate reflection of Harrington Creative Counseling. The website, logo, and print materials all felt too generic, too boring, and frankly, just a little bit dated.